William Mattar ‘Rescue a Shelter Animal’ Campaign Features SPCA Serving Erie County’s Unending Work
November 24, 2020
UPDATE, DECEMBER 4, 2020: See more on this campaign on WKBW-TV’s AM Buffalo!
Car accident attorney William Mattar recently teamed up with the SPCA Serving Erie County to produce a new television commercial showcasing the SPCA’s tireless and vital work. The spot premiered during the law firm’s annual Rescue a Shelter Animal campaign and features several clips of what happens behind the scenes at the humane society, echoing the message that the SPCA NEVER STOPS.
“From our Rescue a Shelter Animal campaign, we have been able to learn so much about the SPCA Serving Erie County. Our campaign has always focused on rescuing animals. As important as that still is, and in growing our relationship with the Erie County SPCA, we learned that they never stop serving our community. By sponsoring the SPCA and developing this commercial, we wanted the public to be aware of all the vital work they do and encourage everyone to support them at this crucial time. Because once you see it firsthand, you want to help, and you feel a sense of responsibility to make everyone else around you aware,” said William Mattar, pictured here with Peanut Butter Mattar.
“We at the SPCA take that word ‘serving’ in our name very seriously,” says Gina Lattuca, SPCA Serving Erie County chief communications officer. “During this COVID phase, with the patient support of our community members, services like animal rescue, cruelty investigations, wildlife rehabilitation, animal adoptions and admissions, and more still haven’t stopped. We’re incredibly thankful to William Mattar and his team for allowing us to share that message and, in this commercial, provide a rare, behind-the-scenes peek into the work going on every day at the SPCA Serving Erie County.”
Before an animal is paired with its forever home, the SPCA staff and volunteers work tirelessly preparing animals for adoption, including behavioral development, training, providing veterinary care, and everything in between. “Without their ongoing efforts to prepare these animals for a smooth and lasting transition to their forever homes, adoptions would not be successful,” said William Mattar. With the launch of this commercial and through the law firm’s Rescue a Shelter Animal campaign, William Mattar encourages the public to support the SPCA Serving Erie County by providing donations that go directly towards rescuing animals, providing essential resources, and fighting animal cruelty.
William Mattar covered the cost of the SPCA Serving Erie County commercial and has donated all the airtime. The commercial is available below, or watch it on the William Mattar Rescue a Shelter Animal campaign page (beneath the Pet Photo Contest information).
For more information, visit www.WilliamMattar.com.