SPCA ENDS PARTNERSHIP WITH WNYMedia.net
In recent years, the SPCA Serving Erie County has listed WNYMedia.net as one of its media partners. The media outlet provided the SPCA with fully-edited, high-quality adoptable animal videos, event videos, wildlife videos, etc. …videos that helped us place animals in new homes and helped the SPCA share with all of you information regarding its important work in animal rescue, rehabilitation, and other animal welfare issues. We appreciate the effort and skill that went into these pieces at no cost to the SPCA. Unfortunately, last weekend the SPCA was made aware of a situation in which the media outlet posted on its Facebook page a video of an animal available for adoption at the SPCA Serving Erie County, but added derogatory text to the post to further its opinion on a local, public figure, an opinion in no way shared by the SPCA. WNYMedia.net and its representative, Marc Odien, have publicly accepted full responsibility for the text portion of the post, absolving the SPCA Serving Erie County of any foreknowledge of or involvement in the opinion of this media outlet. However, due to our uncertainty of WNYMedia.net’s choices on how images, names, impressions, video, etc. on and/or in donated SPCA materials will be used to further opinions of the media outlet, we are forced to end our partnership with WNYMedia.net.
–Gina Lattuca, SPCA Chief Communications Officer
October 7, 2019